West Indies Cricket Fans Forum
NESTLÉ & HERO CPL REAFFIRM THEIR SUCCESSFUL PARTNERSHIP FOR 2018
PHOTO CAPTION: Hero CPL COO Pete Russell (left) and Robin Cumberbatch, NESTLÉ Business Executive Officer (right) celebrate the partnership between both brands.
The Hero Caribbean Premier League and NESTLÉ Trinidad & Tobago Limited have reaffirmed their partnership after a successful link up for the 2017 Twenty20 tournament. As the premier entertainment brand in the Caribbean and a manufactor of premium range coffees the alignment of the two brands worked perfectly last year. The sixth Hero CPL tournament runs from August 8th through September 16th 2018 and the alliance continues with even more benefits for players and fans.
In addition to barista stations, cricket fans can also expect exciting giveaways, interactive games and innovative executions at each match. Not attending a match? No problem. Consumers can look out for numerous T20-based promotions at supermarkets and stores throughout the region. And for the players - “It all starts with NESCAFÉ®.” To pay homage to this tagline, cricketers can expect to have their dressing rooms and hotels well-stocked with NESCAFÉ® products for their morning brew or afternoon pick-me-up, courtesy of NESTLÉ.
Business Executive Officer, NESTLÉ Anglo-Dutch/Caribbean, Robin Cumberbatch, and Hero CPL Chief Operating Officer (COO) Pete Russell represented the brands at the official agreement signing this week. Cumberbatch described the partnership as a “perfect alignment between a Premier League and a premium range of coffees.” He expressed how thrilled the Good Food, Good Life company is to be a part of the CPL for a second year, after a successful first year experience in 2017. He also hinted that the NESCAFÉ brand will be “owning moments,” both before and after each game, so fans should “stay tuned.”
Pete Russell, Hero CPL’s COO said: “We are delighted to be associated with such a prestige brand and have really enjoyed our partnership with NESTLÉ thus far, not least because the Hero CPL has such a grueling schedule for the teams and Hero CPL staff and their wonderful products kept us going.”
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Guyana Diaspora Forum
We have a large database of Guyanese worldwide. Most of our readers are in the USA, Canada, and the UK. Our Blog and Newsletter would not only carry articles and videos on Guyana, but also other articles on a wide range of subjects that may be of interest to our readers in over 200 countries, many of them non-Guyanese We hope that you like our selections.
It is estimated that over one million Guyanese, when counting their dependents, live outside of Guyana. This exceeds the population of Guyana, which is now about 750,000. Many left early in the 50’s and 60’s while others went with the next wave in the 70’s and 80’s. The latest wave left over the last 20 years. This outflow of Guyanese, therefore, covers some three generations. This outflow still continues today, where over 80 % of U.G. graduates now leave after graduating. We hope this changes, and soon.
Guyanese, like most others, try to keep their culture and pass it on to their children and grandchildren. The problem has been that many Guyanese have not looked back, or if they did it was only fleetingly. This means that the younger generations and those who left at an early age know very little about Guyana since many have not visited the country. Also, if they do get information about Guyana, it is usually negative and thus the cycle of non-interest is cultivated.
This Guyana Diaspora Online Forum , along with its monthly newsletter, aims at bringing Guyanese together to support positive news, increase travel and tourism in Guyana and, in general, foster the birth of a new Guyana, which has already begun notwithstanding the negative news that grabs the headlines. As the editor and manager of the publication, I am committed to delivering Blog entries and Newsletters that are politically balanced, and focused on the positive ideas we wish to share and foster among Guyanese.
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