WICB signs deal with marketing agency to boost revenue

The West Indies Cricket Board (WICB) has hired leading British sports marketing agency Pitch International in a multi-year deal to develop and implement a new commercial strategy to boost its revenue.

Pitch International will serve as the Board's exclusive commercial consultant and sponsorship sales agency, and hase identified four objectives of the new commercial strategy, reports CMC.

In addition to increasing revenue, Pitch International is expected "to create a clear commercial identity for West Indies cricket, create a cost-effective marketing platform that delivers for commercial partners and (establish) a strong digital platform."

“The WICB is delighted to secure a long-term partnership with Pitch International,” WICB president Dave Cameron said on Thursday.

“This is an extremely important relationship for the WICB, as we look to grow the appeal of Windies cricket on the global stage. We are excited about the opportunities our partnership with Pitch International offers and we look forward to welcoming them as an extension of our commercial team.”

Pitch have dem wuk cut out for dem since team going nowhere and it have no stars.