IPL is doomed

IPL teams face hit in sponsor revenue
Nagraj Gollapudi
April 2, 2014
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Gurunath Meiyappan with Mumbai Police after being arrested for his involvement in the IPL spot-fixing scandal, May 24, 2013
The corruption scandal and the uncertainty over the schedule are some of the reasons franchises are finding it hard to sign up sponsors © Hindustan Times
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Series/Tournaments: Indian Premier League
Teams: India
With just two weeks for the start of the IPL, many franchises are yet to finalise deals with sponsors. Kings XI Punjab, Delhi Daredevils, Sunrisers Hyderabad, Rajasthan Royals and Royal Challengers Bangalore are understood to be the five franchises that have been unable to close deals including finding a front-chest sponsor, a valuable space where the brand is most prominently displayed on the shirt front.

Brand experts predicted a "tough year" claiming the franchises would suffer a deep cut of 20% in their sponsorship revenues which would be exacerbated by the loss in ticket revenues as a result of the first phase of the tournament being played in the UAE.

Uncertainty over the venue for the second half of the IPL, the economic slowdown, clash with the federal elections and the controversies that have emanated from the corruption scandal during last year's IPL are factors that have affected sponsorships.